Alunra: Ethical commerce, built into every transaction

Overview

Alunra is an ethical marketplace where selling, buying, and giving happen transparently at scale. Every listing includes a charitable contribution—chosen by the seller and visible to the buyer before purchase.

I designed the full marketing website from IA through visual language, then developed it in Webflow so the team could ship a credible, launch-ready presence without a separate engineering handoff.

Problem

Alunra needed to explain a new model: charitable impact embedded in everyday commerce, not bolted on as an afterthought. Early messaging risked feeling abstract without clear flows for sellers, buyers, and charity partners.

The site had to establish trust for a pre-launch brand—covering how donations route, how ALUNRA AI™ models impact, and why businesses and charities should partner—while staying approachable for individual sellers.

Approach

• Purpose-Led Narrative Structure

  Organised the story around how Alunra works: sellers set impact, buyers see it upfront, and contributions are recognised over time—so ethical commerce reads as a system, not a slogan.

• Audience-Specific Paths

  Dedicated surfaces for charities, partners, and early supporters—each with tailored proof points, FAQs, and CTAs instead of one generic homepage funnel.

• Editorial Visual Language

  A calm, premium aesthetic with generous whitespace, confident typography, and modular sections for impact stats, partner logos, and campaign storytelling.

• Webflow Build & CMS

  Translated the design into a responsive Webflow site with reusable sections, CMS collections for blog and FAQs, and performance-conscious assets—ready for the team to iterate post-launch.

Design system

Soft greens and neutrals signal ethics without cliché charity tropes; rounded cards, pill CTAs, and consistent iconography tie together homepage, charity, and partner pages into one cohesive brand experience.

Final designs

Delivered a fully responsive marketing site in Webflow—homepage, how-it-works, charity and partner pages, blog, FAQs, and contact—aligned with Alunra’s positioning as transparent, measurable ethical commerce.