SaaS · Consumer SaaS Portal
ApplyPass: Auto Apply to Jobs with AI
Consumer SaaS portal UX revamp and branding: AI-assisted job applications with a sharper daily feed and a clearer path from resume to interviews.
- Year
- 2024-2025
- Timeline
- 14 Months
- Services
- UX/UI, Branding, Product Design, Webflow

Overview
ApplyPass is a consumer SaaS portal that allows users to automatically apply to jobs using AI. Users can upload their resume and cover letter, and the platform will then apply to jobs on their behalf. The platform is designed to be user-friendly and engaging, with a focus on simplicity and ease of use.
ApplyPass's recommendation engine uses AI/ML-based vector matching of your resume to live job descriptions. It retrains nightly based on your preferences, so your feed becomes sharper and more relevant each day. Users experience a 40% higher recruiter response rate. We have tested hundreds of resume variations to develop a formula that maximizes recruiter interest. Already getting interviews? Great! Your resume remains a key consideration for companies when they make an offer, so a stronger resume leads to stronger offers.
Problem
The client wanted to redesign their consumer SaaS portal to make it more user-friendly and engaging. They wanted to create a more engaging and user-friendly experience for their users. I joined the team to redesign the consumer SaaS portal, build the marketing site in Webflow and create a new visual identity for the brand.
Approach
Unified, Actionable Insights
The platform is designed to be user-friendly and engaging, with a focus on simplicity and ease of use.
Proactive Intelligence
ApplyPass uses AI/ML-based vector matching of your resume to live job descriptions. It retrains nightly based on your preferences, so your feed becomes sharper and more relevant each day.
Workflow Integration
ApplyPass integrates job application steps into a single, efficient flow—making it easier than ever to manage and streamline your job search activities.
Fast Onboarding & Intuitive Experience
Guided flows help users move from signup to action quickly, with clear explanations of how AI-powered matching shapes their job feed and applications.
Collaboration at the Core
Users can review, tune preferences, and stay in control of how aggressively ApplyPass applies on their behalf—balancing automation with transparency.
Design system
We developed an expansive, highly systematic design system engineered for both scalability and visual coherence. Every component, style, and interaction was meticulously documented to ensure rapid iteration, effortless team collaboration, and a consistently polished user experience across the ApplyPass product portal, marketing site, and brand touchpoints.
Final designs
The final designs were a result of rigorous testing and refinement based on user feedback and performance metrics. The designs were optimized for speed, accuracy, and ease of use.