Falconmetrics: The Smarter, Simpler Way to Track Mobile Attribution

Overview

Falconmetrics is a B2B analytics platform built for revenue, marketing, and growth teams that need a single place to monitor funnel health, pipeline velocity, and campaign performance—without stitching together five tools.

Zendeeps partnered on product UX patterns for core reporting workflows and on the public marketing site: clearer positioning against generic BI tools, credible proof for enterprise buyers, and a faster path from evaluation to demo.

Problem

Prospects compared Falconmetrics to both lightweight dashboards and heavyweight BI suites—messaging felt fuzzy, proof was scattered, and technical buyers couldn’t quickly map capabilities to their stack (warehouse, CRM, ads, product events).

Inside the product, early usability studies showed analysts struggled to configure dashboards without guidance; recurring flows (goals, alerts, sharing) weren’t consistent, slowing onboarding and expansion.

Approach

• ICP-Sharp Positioning

  Clarified primary audiences (RevOps, growth, demand gen) and anchored messaging around outcomes—forecast accuracy, time-to-insight, and governance—rather than feature laundry lists.

• Trust & Proof Architecture

  Structured evidence across the funnel: integration coverage, security posture, benchmark snippets, and outcome-led case summaries placed where skepticism spikes.

• Dashboard UX Patterns

  Defined repeatable patterns for metrics cards, drill-downs, comparisons, and saved views—reducing one-off UI decisions and making advanced analytics feel approachable.

• Guided Configuration

  Introduced progressive disclosure for setup (sources → metrics → layouts) with sane defaults, inline validation, and recovery paths for incomplete states.

• Design System & Handoff

  Component library, tokens, and interaction specs aligned engineering and design—covering density modes for power users vs. executives and accessibility baselines for charts and tables.

Design system

A restrained slate-and-cyan palette with high-contrast data surfaces, compact typography for dense tables, and a modular chart vocabulary shared between marketing and product for visual continuity.

Final designs

Deliverables included responsive marketing pages, interactive prototypes for dashboard workflows, and documentation for states, empty modes, and permissions-aware UI—ready for iterative engineering rollout.

Outcomes

• 42%Increase in qualified demo requests (post-launch window)
• −38%Median time to first useful dashboard (guided setup)
• 4.6 / 5Avg. usability score (task-based sessions, n=18)
• 27%Lift in activation completion for new workspaces